Every year in business teaches you something new and after six years as a photographer, I can confidently say that most of the things that truly move the needle aren’t the things I obsessed over in the beginning. If I were starting my photography business today, these are the exact things I’d do differently and the strategies I’d prioritize from day one.

Planning spring or summer family photos in the Lehigh Valley? Here’s your guide to the best locations, outfits, timing & tips for a stress-free session.